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Hosting can make or break your website

It's a little know fact... Most people and businesses see hosting as just another expense but they don't know that hosting could be costing or even making them more money! Bad hosting, and we'll use the word 'bad' here because cheap isn't always bad (more about that later). Bad hosting can really damage your reputation, your traffic and your visitors experience. Visitors want or it would be better to say need a fast responding website in order to enjoy using your website. The more people who visit your website the better, and the longer those visitors stay the more opportunity and exposure you or your brand will have. Check out the infographic below to see just how important website speed is.

The price of greatness

Normally going for the cheapest hosting you can find is going to cost you in the long run. Cheap basic hosting can be very tempting because of offers like get a free domain, get unlimited everything etc. but you need to look at the fine print and sometimes the fine print isn't clear enough. The web is full of forum post by people who got their cheap unlimited hosting, paid for a big launch or something of the sort and bam their site goes down because they had a few extra visitors. The reply from the cheap hosting company? You exceeded the average usage (unlimited now means unlimited based on the average cheap website). So you need to get your website back online as soon as possible as you're losing visitors and how do you get your site back online... Oh just upgrade to one of their expensive services that you should have purchased in the first place. Now enough with the negatives, so you know not to go for the bargain basement offering. You want something designed to run a WordPress site and handle the traffic you will get. You will find that good WordPress hosting is not cheap at all. So you're stuck between cheap hosting that won't be good enough and the ideal solution that will hurt your pocket. There is good news... Some hosting companies offer SEO hosting or affordable VPS (Virtual Private Server) that are designed to handle heavy traffic loads. These general purpose offerings are cheaper than WordPress optimized hosting and often better performing. So why doesn't everybody use them... Well the terms SEO and VPS sound techy and don't state that they're designed for WordPress, because they're designed to do so much more but are perfect for running WordPress. We can suggest a number of companies that offer these services at great prices but it would be kind of pointless when one of them stands out from the rest and is the only hosting company that we use, our clients use and we recommend to everybody... Check out TurnKey Internet's website for more details.

A great support group

Starting out in online business over fifteen years ago I would have said support doesn't matter but the fact is that if your website matters to you then your hosting support should too. Most people purchase hosting without contacting support first and this is a big mistake. How support treats potential customers is a great indicator of how they will treat you as a customer. If you make contact as a potential customer and don't get a quick reply or helpful answers to your questions then when you really need support... Will they be there? Another overlooked part of support is the SLA (service level agreement). Most people don't look for one or even know if their hosting provider offers one. A common SLA is 95% uptime, which sounds good but in reality that means that if your website is down for 18 days in the year that the hosting company is okay with that and you've no come back!? So is 99% up time good enough? That 1% down time is over three and a half days in the year. If you're website is earning you $1000 a day then those three day might be worth looking into a 100% SLA. Turnkey Internet is one of the few hosting companies that offer a full 100% hardware uptime guarantee!

Website speed kills

 

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